INTRODUCTION
ABOUT
beachly is an ecommerce platform specializing in high-quality beach creams, skincare products, and other beach essentials. With the growing trend of beach vacations and skincare routines, Beachly has carved out a niche for beach lovers seeking premium products to protect their skin and enhance their beach experiences.
However, the company faced challenges with customer engagement, product offerings, and membership management. To overcome these issues and create a loyal customer base, beachly partnered with SwitchHigh for a complete website development overhaul, incorporating a membership model to drive customer retention and increase sales.
CHALLENGES
Before working with SwitchHigh, beachly faced several challenges in its digital marketing and customer engagement:
- Limited Customer Retention: Despite offering great products, beachly struggled to retain customers and create long-term relationships.
- Inconsistent User Experience: The website was difficult to navigate, with an outdated design and slow load times, leading to frustration and abandoned carts.
- Lack of Membership Benefits: Beachly did not have a membership model in place to encourage repeat purchases, offer exclusive discounts, or engage customers beyond a one-time transaction.
- Product Discovery Issues: Customers found it hard to navigate through the wide variety of beach-related products, making it challenging to discover new items or create custom bundles.
GOALS
SwitchHigh set out to achieve the following goals for Beachly:
- Website Development: Redesign and develop a modern, intuitive website to improve user experience, product discoverability, and site performance.
- Membership Model: Implement a membership model to encourage customer loyalty, offering exclusive benefits like discounts, early access to new products, and special promotions.
- Enhance Customer Experience: Ensure the website provides an enjoyable, seamless experience across all devices, focusing on easy navigation and smooth checkout.
- Boost Customer Retention and Sales: Increase customer retention rates through a membership program and create an effective strategy to drive repeat purchases.
RESULTS
BEFORE
8th page
SEO Ranking
Low
Organic Traffic
Short
User Engagement
High
Bounce Rate
AFTER
1st page
SEO Ranking
150%
Organic Traffic
+40%
User Engagement
-25%
Bounce Rate
SWITCHHIGH'S STRATEGY
- 1. Website Development and Design Overhaul
SwitchHigh worked to revamp beachly’s website by focusing on user experience and intuitive navigation:
- Modern, Clean Design: The website was redesigned with a contemporary, beach-inspired aesthetic to reflect the brand’s identity. The new design incorporated bold visuals, easy-to-read fonts, and vibrant colors to resonate with the target audience.
- Simplified Navigation: Clear categories like “Beach Creams,” “Skincare Products,” and “Beach Essentials” were added to make it easier for users to find the products they were looking for.
- Fast Load Time and Mobile Optimization: The website was optimized for speed, ensuring quick load times and a smooth experience, especially for mobile users, which are crucial for ecommerce platforms.
- User-Friendly Checkout Process: A simplified and secure checkout process was implemented, reducing the number of steps and friction in completing purchases. - 2. Membership Model Implementation
To boost customer retention and lifetime value, SwitchHigh developed a membership model with the following features:
- Exclusive Discounts: Members received exclusive discounts on products and free shipping on orders above a certain amount, creating value for ongoing purchases.
- Early Access to New Products: Beachly members were given early access to new product launches, making them feel like part of an exclusive community.
- Special Promotions: Monthly or seasonal promotions, such as “Member-Only Flash Sales” and “Birthday Discounts,” were introduced to increase engagement and sales.
- Loyalty Points: The membership program allowed customers to earn points with every purchase, which could be redeemed for future discounts or exclusive products. - 3. Enhanced Product Discovery
SwitchHigh ensured the website’s design and features promoted seamless product discovery:
- Product Filters and Sorting: The implementation of advanced product filtering options allowed users to sort by product type, skin type, ingredients, and benefits, making it easier for customers to find the right products.
- Customizable Product Bundles: Introduced the option for customers to create their own custom bundles of products at discounted rates, improving sales of multiple items in a single transaction.
- Personalized Recommendations: Integrated product recommendation algorithms that displayed relevant products based on browsing history and past purchases, enhancing the user experience and increasing average order value.
KEY TAKEAWAYS
beachly’s case study showcases how a modern website, coupled with a membership model, can significantly enhance customer retention, increase sales, and improve overall user experience. By focusing on intuitive design, seamless functionality, and customer loyalty, beachly was able to build a thriving online store with a dedicated customer base.
SERVICES OFFERED
