INTRODUCTION
ABOUT
CareDry is a leading dry-cleaning and laundry service in Bangalore, known for its premium garment care, advanced cleaning techniques, and customer-centric approach. With a strong offline presence, CareDry was looking to expand its reach through a robust digital presence and high-converting online marketing campaigns. However, its outdated static website and lack of digital visibility made it challenging to attract and convert customers online.
To overcome these challenges, CareDry partnered with SwitchHigh, a premier digital transformation agency, to revamp its online ecosystem through dynamic website development and PPC marketing. The goal was to build a seamless, user-friendly digital platform while executing targeted paid advertising strategies to increase lead generation and customer acquisition.
CHALLENGES
Before working with SwitchHigh, CareDry faced multiple roadblocks in its digital growth:
- Static Website with Limited Functionality: The existing website lacked dynamic features, making it difficult for customers to place orders or access service details efficiently.
- Poor Online Visibility: CareDry struggled with low brand awareness and minimal organic traffic, impacting customer engagement.
- Ineffective Lead Generation: Without a structured online marketing funnel, there was no system to attract, nurture, and convert potential customers.
- High Customer Acquisition Costs: Previous attempts at paid advertising yielded low returns due to poor campaign structuring and ineffective targeting.
SwitchHigh identified these challenges as opportunities for a complete digital transformation with a focus on SEO optimization, dynamic website development, and content restructuring.
GOALS
The project’s primary objectives were:
- Develop a Dynamic, User-Friendly Website that enables seamless online bookings, real-time order tracking, and mobile responsiveness.
- Implement a PPC Marketing Strategy that drives high-intent traffic to increase online bookings and improve return on ad spend (ROAS).
- Enhance Brand Visibility through improved landing pages, structured ad campaigns, and conversion-focused ad creatives.
- Reduce Customer Acquisition Costs by optimizing paid search, display, and remarketing campaigns.
RESULTS
BEFORE
No
SEO Ranking
High
Customer Acquisition Cost
No
User Engagement
Less
Online Bookings
AFTER
1st page
SEO Ranking
-40%
Customer Acquisition Cost
+50%
User Engagement
+80%
Online Bookings
SWITCHHIGH'S STRATEGY
SwitchHigh executed a multi-pronged strategy tailored to Care Drycleaner’s unique needs:
- 1. Dynamic Website Development
SwitchHigh transformed CareDry’s static website into a fully interactive, dynamic web platform designed for an enhanced customer experience. Key improvements included:
- Seamless Booking System: Integrated an easy-to-use online booking form with real-time order status updates.
- Mobile Optimization: Ensured a fast, responsive experience across devices to cater to mobile-first users.
- Service Categorization: Organized services (dry cleaning, laundry, express services) into structured pages with clear descriptions.
- Dynamic Pricing Calculator: Implemented an interactive price estimator for customers to get instant service quotes.
- SEO-Optimized Content: Developed keyword-rich service pages to improve search visibility and organic traffic.
This website overhaul not only improved the customer journey but also enhanced engagement and trust, leading to higher booking conversions. - 2 Performance-Driven PPC Marketing
SwitchHigh designed and executed a highly targeted PPC strategy to drive qualified leads and maximize bookings. The approach involved:
- Google Search Ads: Targeted high-intent keywords such as "best dry cleaning service in Bangalore" and "same-day laundry service near me" to attract ready-to-convert customers.
- Google Display Ads: Used visually appealing banners to retarget website visitors and increase brand recall.
- Social Media PPC: Launched Facebook and Instagram ad campaigns showcasing offers, testimonials, and time-sensitive promotions.
- Geo-Targeting Optimization: Focused ads on high-demand areas in Bangalore to increase conversion rates.
- Landing Page Optimization: Created dedicated landing pages with strong CTAs, trust signals, and limited-time discount offers to enhance conversions.
Regular A/B testing was performed to optimize ad creatives, bidding strategies, and audience targeting, ensuring a higher return on ad spend (ROAS) and lower cost per acquisition (CPA).
KEY TAKEAWAYS
CareDry’s digital transformation demonstrates the power of combining a robust website infrastructure with well-optimized PPC marketing to achieve business growth. By addressing usability issues, optimizing service visibility, and implementing conversion-focused advertising, SwitchHigh successfully elevated CareDry’s online brand presencewhile increasing customer acquisition.
SERVICES OFFERED
