INTRODUCTION
ABOUT
Chandigarh Dental Centre, established over 30 years ago by Dr. O.P. Munjal and Dr. Vaibhav Munjal, is a trusted name in dental care. Known for offering a wide range of dental services, the center has built a loyal patient base primarily through word-of-mouth referrals. While the center’s excellent reputation has made it a go-to destination for dental care in the region, its online presence was underdeveloped, limiting its ability to attract new patients and expand its reach.
To address this issue and enhance its visibility, Chandigarh Dental Centre partnered with our team for a comprehensive digital transformation, including website development, SEO optimization, and branding. This case study demonstrates how our tailored digital solutions helped increase the center’s online presence, attract new patients, and position Chandigarh Dental Centre as a leading dental care provider in the region.
CHALLENGES
Before engaging with us, Chandigarh Dental Centre faced several challenges:
- Limited Online Presence: While the center had been serving patients for decades, its online presence was minimal, and the website was outdated, offering no substantial visibility on search engines.
- Dependence on Word-of-Mouth Marketing: The center relied heavily on referrals from existing patients, which limited its ability to reach new patients.
- Underutilized Website: The existing website lacked features like online appointment booking, service details, patient testimonials, and SEO optimization, making it difficult for potential patients to discover and engage with the center.
- Branding Challenges: The center's branding did not align with the modern, professional image it wanted to project. There was a need for a refreshed look that captured its high standards of care and professionalism.
GOALS
Our objectives for this project were clear:
- Create a Modern, Dynamic Website: Develop a visually appealing and functional website that represents the clinic’s professionalism, allows easy access to information, and supports online appointment booking.
- Improve SEO Rankings: Optimize the website for search engines to increase visibility and drive more organic traffic from local search queries related to dental services.
- Increase Online Lead Generation: Implement features that encourage potential patients to book appointments or inquire about services, effectively converting website visitors into patients.
- Enhance Branding: Update the clinic's visual identity, aligning the branding with its high-quality dental services to instill trust and confidence among potential patients.
RESULTS
BEFORE
8th page
SEO Ranking
Low
Organic Traffic
Short
User Engagement
High
Bounce Rate
AFTER
1st page
SEO Ranking
150%
Organic Traffic
+40%
User Engagement
-25%
Bounce Rate
SWITCHHIGH'S STRATEGY
Our approach to this project combined three core strategies: website development, SEO optimization, and branding enhancements.
- 1. Website Development
We developed a modern, responsive website that showcases the full range of dental services offered by the center, including preventive care, cosmetic dentistry, orthodontics, and specialized treatments.
Online appointment booking functionality was integrated, allowing patients to book consultations at their convenience. A dedicated patient testimonials section was added to display positive reviews and experiences, building trust and credibility.
The website was optimized for both desktop and mobile devices, ensuring seamless access for patients from various devices. - 2. SEO Optimization
Keyword Research: We conducted thorough keyword research to identify local and relevant keywords, such as “best dentist in Chandigarh,” “dental implants Chandigarh,” and “root canal treatment Chandigarh.” These keywords were integrated into the website’s content, metadata, and headers.
On-Page SEO: Meta descriptions, title tags, alt texts for images, and internal linking were optimized to improve on-page SEO. We focused on ensuring the website was search-engine friendly and easily indexable.
Local SEO: We applied local SEO strategies, including optimizing the center’s Google My Business profile to increase local visibility. We also targeted keywords related to Chandigarh and nearby locations to attract patients from the surrounding areas.
KEY TAKEAWAYS
SwitchHigh’s expertise in dynamic website transformation and SEO optimization proved instrumental in achieving Achchi Khabar’s business goals. The integration of modern CMS technology enabled faster content updates and better user experiences, while advanced SEO strategies elevated the platform’s visibility on search engines.
This case study highlights the importance of tailored digital marketing solutions that address both technical and content-related challenges to drive long-term growth.
SERVICES OFFERED
