INTRODUCTION
ABOUT
Crunch Labs is an ecommerce platform dedicated to making science and technology education accessible and exciting for students, hobbyists, and educators alike. Specializing in innovative science projects and robotic kits, Crunch Labs offers hands-on learning experiences that help foster curiosity and creativity in STEM fields.
However, despite the growing demand for educational kits, Crunch Labs faced challenges in providing an engaging and intuitive online shopping experience, leading to a need for a more user-friendly interface and optimized website performance. To tackle these challenges, Crunch Labs partnered with SwitchHigh for UI/UX design and dynamic website development to enhance user experience, streamline product discovery, and increase online sales.
CHALLENGES
Before engaging with SwitchHigh, Crunch Labs faced several issues:
- Poor User Experience: The website's outdated design was difficult to navigate, making it challenging for users to find products or understand the offerings.
- Complex Product Discovery: With a wide range of science kits and robotics products, users struggled to efficiently browse through product categories and make informed decisions.
- Limited Mobile Experience: The site was not optimized for mobile, resulting in a subpar experience for users accessing the store on their smartphones or tablets.
- Low Conversion Rates: Despite a good product selection, the website’s user experience hindered conversions, with many visitors leaving before completing a purchase.
GOALS
SwitchHigh focused on achieving the following goals for Crunch Labs:
- UI/UX Redesign: Revamp the website's user interface (UI) and user experience (UX) to create a more engaging, intuitive, and enjoyable shopping experience.
- Improve Product Discovery: Enhance the navigation system and categorization to ensure users could easily find and explore products.
- Optimize Mobile Experience: Ensure the website is fully responsive and optimized for mobile devices to capture on-the-go users.
- Increase Conversion Rates: Improve the overall user journey to encourage more visitors to make purchases and explore products.
RESULTS
BEFORE
Low
Sales
Low
Mobile Traffic
Less
User Engagement
Slow
Website Load Time
AFTER
+35%
Sales
+30%
Mobile Traffic
+40%
User Engagement
+40%
Website Load Time
SWITCHHIGH'S STRATEGY
- 1. UI/UX Design Overhaul
SwitchHigh began by redesigning Crunch Labs' website with a focus on enhancing user engagement and streamlining the shopping experience:
- Modern, Intuitive Layout: Developed a clean, modern design with a focus on usability. The layout was structured to showcase the educational kits and robots in an organized, visually appealing manner.
- Interactive Product Displays: Integrated interactive product images and videos that allowed users to visualize the projects and robots in action, enhancing product understanding and excitement.
- Improved Navigation: Simplified the menu structure and added filters such as price range, age group, and difficulty level, making it easier for users to browse products based on their preferences.
- Custom User Journey: Designed a seamless user journey, from discovering products to adding them to the cart and checking out, ensuring that users could complete their purchase effortlessly. - 2. Dynamic Website Development
SwitchHigh implemented dynamic website functionality to improve user interaction and enhance overall performance:
- Product Customization: Allowed users to customize certain science projects and robots (e.g., selecting additional components or customization options), providing a personalized shopping experience.
- Real-Time Stock Updates: Implemented real-time stock updates to show product availability and manage customer expectations, especially for high-demand kits.
- Smooth Checkout Process: Developed a simplified, user-friendly checkout process with clear steps, including guest checkout options and multiple payment gateway integrations.
- Responsive Web Design: Built a fully responsive website that adapts to different screen sizes, ensuring an optimized experience for both desktop and mobile users. - 3. SEO and Speed Optimization
To further improve Crunch Labs' online visibility and performance:
- SEO Integration: Ensured SEO best practices were implemented during the website development process, including proper URL structures, optimized product descriptions, and keyword-rich metadata.
- Site Speed Optimization: Improved website load times through image compression, browser caching, and minimizing scripts to provide a faster, smoother experience.
- Mobile Performance: Optimized the mobile version of the site for faster loading times and a more fluid browsing experience, ensuring users could shop seamlessly on their mobile devices.
KEY TAKEAWAYS
Crunch Labs' case study illustrates how a combination of UI/UX design improvements and dynamic website development can significantly enhance user experience, increase sales, and boost customer engagement.
By focusing on product discoverability, simplifying navigation, and improving website speed, Crunch Labs saw measurable growth in both traffic and conversions.
SERVICES OFFERED
