INTRODUCTION
ABOUT
Gharaana is an ecommerce store specializing in providing a wide range of
high-quality home furniture, designed to suit various tastes and home styles.
From contemporary couches to classic wooden dining tables, Gharaana aims
to offer an extensive selection of home furnishings to enhance every living
space.
However, despite having a wide range of products, the brand faced
challenges in attracting organic traffic, improving search engine visibility, and
providing an optimal online shopping experience. To overcome these challenges,
Gharaana partnered with SwitchHigh for a comprehensive website
development solution and SEO optimization.
CHALLENGES
Before partnering with SwitchHigh, Gharaana faced several challenges:
- Low Organic Visibility: The website’s organic search rankings were poor, leading to limited visibility in search results, which hindered the flow of potential customers.
- Outdated Website Design: The existing website design was not user-friendly, and it lacked modern ecommerce features, leading to a suboptimal shopping experience.
- Poor Mobile Experience: The site was not optimized for mobile devices, making it difficult for users to browse and purchase products on smartphones or tablets.
- Slow Load Times: The website’s slow loading speed negatively impacted user experience and search engine rankings, causing high bounce rates.
GOALS
SwitchHigh aimed to achieve the following objectives for Gharaana:
- SEO Optimization: Improve the website’s search engine rankings for relevant home furniture keywords to increase organic traffic and brand visibility.
- Website Revamp: Redesign and develop a user-friendly, aesthetically pleasing website that caters specifically to the needs of online furniture shoppers.
- Mobile Optimization: Ensure that the website provided an optimal user experience across all devices, especially on mobile phones.
- Improve Website Speed: Enhance site speed and reduce loading times to prevent bounce rates and improve user engagement.
RESULTS
BEFORE
Low
SEO Ranking
Low
Organic Traffic
Less
Conversion Rate
High
Bounce Rate
Poor
Mobile Traffic
AFTER
1st page
SEO Ranking
+30%
Organic Traffic
+25%
Conversion Rate
-40%
Bounce Rate
+35%
Mobile Traffic
SWITCHHIGH'S STRATEGY
SwitchHigh executed a strategy tailored to Gharaana’s unique needs:
- 1. Comprehensive SEO Optimization
SwitchHigh conducted a thorough SEO audit and implemented the following strategies to improve Gharaana's search engine visibility:
● Keyword Research: Extensive research was conducted to identify high-traffic, low-competition keywords related to home furniture, such as “modern furniture,” “affordable home furniture,” and “luxury wooden furniture.”
● On-Page SEO: Optimized meta titles, descriptions, headers, and image alt-text for each product page, ensuring better indexing by search engines.
● Content Strategy: Created engaging and informative content, including blog posts and product descriptions, to target long-tail keywords and build authority in the home furniture niche.
● Technical SEO: Implemented technical SEO fixes, including site speed optimizations, fixing broken links, and ensuring proper URL structure and internal linking.
● Backlink Strategy: Secured high-quality backlinks from authoritative websites in the home decor and furniture industry to improve domain authority and boost search rankings. - 2. Website Development and Redesign
SwitchHigh overhauled Gharaana's website to create a modern, user-friendly online store that catered specifically to furniture shoppers:
● Modern, Elegant Design: Developed a visually appealing website with a clean, minimalist design to highlight the furniture products and make browsing enjoyable.
● Product Catalog Organization: Organized the products into categories (e.g., living room, bedroom, dining) with filters such as style, material, and price to enhance product discovery.
● High-Quality Product Images: Integrated high-resolution product images and zoom-in features to showcase the furniture details and quality.
● User-Friendly Checkout Process: Simplified the checkout process to reduce cart abandonment, offering multiple secure payment options.
● Mobile Optimization: Created a fully responsive website to provide an excellent shopping experience on all devices, including mobile phones and tablets.
● SEO-Friendly Architecture: Developed the website with SEO best practices in mind, ensuring that product pages were optimized for both speed and search engine crawlers. - 3. Website Speed Optimization
SwitchHigh took measures to improve the website's load times and overall performance:
● Image Compression: Compressed high-quality images to reduce file sizes and improve page load speed without sacrificing visual quality.
● Caching and Minification: Implemented caching techniques and minified CSS and JavaScript files to improve site speed.
● Content Delivery Network (CDN): Integrated a CDN to reduce load times for users across different geographic regions.
● Mobile Performance Optimization: Ensured the mobile version of the site loaded quickly, providing a seamless experience for mobile users.
KEY TAKEAWAYS
Gharaana's case study underscores the importance of SEO and website
development in improving the online shopping experience and driving
ecommerce success.
By focusing on SEO optimization, a modern website
design, and mobile performance, SwitchHigh helped Gharaana significantly
increase organic traffic, improve conversion rates, and elevate the overall user
experience.
SERVICES OFFERED
