INTRODUCTION
ABOUT
ScentKart, an emerging eCommerce brand specializing in premium perfumes and room scents, sought to establish a strong digital presence and boost online sales. Despite offering high-quality fragrance products, the brand faced challenges in visibility, customer engagement, and conversions. To address these obstacles, ScentKart partnered with SwitchHigh to revamp its online identity and drive sales through website development, social media marketing, and professional product photography.
CHALLENGES
Before collaborating with SwitchHigh, ScentKart encountered several hurdles:
- Ineffective Website Experience: The existing website lacked user-friendliness, with slow load times and a complicated checkout process leading to high cart abandonment rates.
- Low Brand Awareness: Despite having a presence on social media, engagement was minimal due to inconsistent branding and content strategy.
- Weak Social Media Conversions: Paid ad campaigns were generating traffic but failed to convert visitors into customers due to unoptimized landing pages and ad targeting.
- Unattractive Product Presentation: Poor-quality product images did not effectively showcase the luxury and appeal of ScentKart’s offerings.
GOALS
SwitchHigh developed a results-driven strategy with the following objectives:
- Website Optimization: Redesign the website for a seamless shopping experience, ensuring high-speed performance and a streamlined checkout process.
- Brand Awareness & Engagement: Establish a cohesive brand presence across social media platforms to drive engagement and community building.
- Social Media Marketing: Implement high-converting ad campaigns to drive targeted traffic and improve conversion rates.
- Visual Branding Enhancement: Conduct a professional product photoshoot to create visually appealing images that enhance product desirability.
RESULTS
BEFORE
Low
Website Traffic
Low
Sales
Poor
ROAS
Poor
Social Media Engagement
AFTER
+70%
Website Traffic
+150%
Sales
+4X
ROAS
+250%
Social Media Engagement
SWITCHHIGH'S STRATEGY
SwitchHigh executed a multi-pronged strategy tailored to Scentkart’s unique needs:
- 1. Website Development & UX Optimization
SwitchHigh designed and developed a high-performance, mobile-responsive eCommerce platform for ScentKart:
● Faster Load Times: Optimized website speed, reducing load time from 5.2s to 1.8s, improving user retention.
● Streamlined Checkout Process: Introduced a one-click checkout option, decreasing cart abandonment by 40%.
● Enhanced Product Pages: Integrated detailed product descriptions, high-resolution images, and customer reviews to boost purchase confidence. - 2. Social Media Management & Brand Positioning
To strengthen ScentKart’s digital footprint, SwitchHigh implemented a strategic social media content plan:
● Consistent Branding: Developed a cohesive brand aesthetic with a premium feel across Instagram, Facebook, and Pinterest.
● Content Strategy: Created engaging posts, including product showcases, customer testimonials, and scent-related tips.
● Influencer Collaborations: Partnered with niche fragrance influencers, resulting in a 250% increase in organic reach. - 3. Social Media Marketing & Paid Ads
SwitchHigh executed a data-driven paid advertising strategy to maximize return on ad spend (ROAS):
● Targeted Ad Campaigns: Focused on lookalike audiences and retargeting strategies, increasing conversion rates by 55%.
● Ad Creative Optimization: Designed high-performing ad creatives with compelling visuals and persuasive copy.
● A/B Testing: Continuously tested different ad formats, leading to a 30% decrease in cost-per-click (CPC). - 4. Professional Product Photoshoot
A high-quality visual identity was created through a professional product photography session:
● Enhanced Product Imagery: Captured premium, lifestyle-oriented product images that highlighted the elegance of ScentKart’s fragrances.
● Higher Engagement Rates: Improved visual appeal led to a 45% increase in social media engagement.
● Better Conversion Rates: Optimized product images contributed to a 20% increase in add-to-cart actions.
KEY TAKEAWAYS
ScentKart’s transformation illustrates the power of a well-executed digital marketing strategy. By enhancing its website, refining brand identity, optimizing social media ads, and elevating product presentation, SwitchHigh helped ScentKart thrive in a competitive eCommerce landscape.
SERVICES OFFERED
