INTRODUCTION
ABOUT
Sharda Gyanpeeth International School (SGIS) is a premier educational institution committed to providing high-quality education and a holistic learning environment for students. However, SGIS faced challenges in terms of online visibility, brand awareness, and engagement with prospective students and parents. To address these issues, they partnered with SwitchHigh for a comprehensive digital transformation that included dynamic website development, professional photoshoots, and SEO optimization.
CHALLENGES
Before collaborating with SwitchHigh, SGIS struggled with:
- Outdated Website: The school’s website was static, difficult to navigate, and failed to effectively communicate the school’s offerings and vision.
- Low Online Visibility: The website did not rank well on search engines, limiting its ability to attract prospective students and parents.
- Poor User Experience: The website lacked essential features, such as easy access to admission forms, school events, and important information, leading to a subpar user experience.
GOALS
SwitchHigh identified the following objectives to help SGIS achieve its digital goals:
- Dynamic Website Development: Build a modern, interactive, and mobile-responsive website that reflects the school’s values and offers a seamless user experience.
- SEO Optimization: Improve the website’s search engine rankings to increase organic traffic and attract more prospective students.
- Professional Photoshoot: Create high-quality images that accurately represent the school’s facilities, staff, and student life, enhancing the visual appeal of the website and marketing materials.
RESULTS
BEFORE
Low
SEO Ranking
Low
Organic Traffic
Poor
User Engagement
Less
Enrollment Enquiries
AFTER
1st Page
SEO Ranking
+150%
Organic Traffic
+40%
User Engagement
+30%
Enrollment Enquiries
SWITCHHIGH'S STRATEGY
SwitchHigh executed a multi-pronged strategy tailored to SGIS’ unique needs:
- 1. Dynamic Website Development
SwitchHigh developed a dynamic, easy-to-navigate website for SGIS that featured:
● Mobile Optimization: Ensured the website was fully responsive on all devices.
● Interactive Features: Integrated online forms for admission, event registration, and inquiry submissions.
● Rich Content Areas: Created dedicated sections for the school’s curriculum, extracurricular activities, and achievements.
● User-Focused Design: Simplified the user journey for prospective parents, making it easy to find key information, such as admission procedures, school facilities, and contact details. - 2. Professional Photoshoot
To enhance the visual appeal of the website, SwitchHigh organized a professional photoshoot that included:
● High-resolution images of the school’s campus, classrooms, and extracurricular activities.
● Portraits of faculty and staff members to humanize the institution.
● Engaging pictures of students participating in various activities to portray the school’s vibrant community. - 3. SEO Optimization
SwitchHigh performed a comprehensive SEO audit and implemented strategies to improve SGIS's search engine ranking:
● Keyword Research: Identified high-traffic, relevant keywords related to education, international schools, and local search terms.
● On-Page Optimization: Optimized meta titles, descriptions, headers, and image alt text for better search visibility.
● Content Strategy: Developed and optimized content that focused on the school’s strengths, including academic programs, success stories, and campus life.
● Local SEO: Ensured the website was properly optimized for local searches to attract parents in the school’s geographical area.
KEY TAKEAWAYS
SGIS’s case study underscores the importance of a comprehensive digital strategy in the education sector. By revamping the website, optimizing for SEO, and showcasing the school through high-quality photos, SGIS was able to increase its online visibility, engage with prospective parents, and ultimately drive more inquiries and applications.
SERVICES OFFERED
